UX, UI, MOBILE APP, TRANSPORTATION

A mobile ticketing app for 4M people

ATAC

Evolving Rome's bus and subway ticketing

Designing a mobile application system, to modernize public transport system of the the Italian capital 

Atac (Rome’s public transport company) loses € 80 million every year because 25% of its 12 million annual passengers do not purchase the mandatory €1,5 (USD 1,8) regular ticket.
  • Only 4% of buses are provided with on board ticket vending machines.
  • “Tabacchi” shops, the main point of sale for bus tickets are closed after 8pm and most of then on weekends too.
Analyzing users' needs
  • Buy a ticket, everywhere, at any time of the day.

  • Be able to know how much time is left before the ticket expires (the most common kind of ATAC ticket last 90 minutes and provides unlimited bus rides in that time or a single subway ride).

  • Buy more than one ticket (for parents with children, or for groups traveling together) Being able to pay with Paypal to avoid sharing credit cards info.

  • The app should be extremely easy and fast to use. therefore the number of taps required to purchase a ticket should be less as possible.

  • Waste less paper and ink.
Meet the new ATAC mobile ticketing app

Simply the best service to purchase a ticket for Rome’s public transport.

It’s all in here
The interface condenses the process of purchasing and checking a bus ticket in a set of screens – most of them focused around a single CTA to provide a streamlined experience and an easily learnable and repeatable process.
Going there? You might be interested in this event.
The home page background changes accordingly to events, national holidays, to send an alert to users, or (as shown here) for advertising.
Future scenarios

The mobile app is the beginning of a bigger system that would make public transportation in Rome (and in other cities) a much better experience.

Data collected from the app will allow organizing the transportation system like never before. Planning bus stops and routes will be no more a guess work but an analytic decision taken from actionable and constantly updated data.

A smartphone is just one of the many ways a user can interact with the app, the same results can be achieved through a bot or vocal assistants like Siri or Alexa.

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